On Writing

For the past two weeks, the subject of content marketing has cropped up a number of times in casual conversations, which eventually led to more thoughtful, in-depth discussion.

The current opinion, it seems, is that blogging is no longer the way to reach out to your audience. Or rather, the traditional way of maintaining a blog isn’t.

The traditional way: Post a new entry on your website or your blog. Share the link on Facebook, LinkedIn, Twitter and any other social platforms you use. Watch website traffic increase as people click on your link to read more.

The new way: Post the entire message on the social media platform. The reason is that when people are on a social media platform, they rarely want to leave it just to read your post. With the amount of content available, they would simply scroll down and move on. To engage with your audience, your message needs to be on the social media platform itself.

Many local bloggers have noticeably become inactive on their blogs. They are instead actively updating their audience on Instagram and creating content on Youtube. Even if they are still active on their blogs, the entire post shows up in their emailers and on their Facebook page.

Media companies however, doesn’t seem to have changed much. Sure they have increased their use of social media, but they continue to put up many of their stories on their websites before blasting only the links out on Facebook.

I’m not sure how long this traditional way of “blogging” will last. R is of the opinion that a website with an active blog still has a place in branding and marketing. I agree, because people do want meaty content, but I don’t think website traffic should continue to be the main motivating factor.

As I write this, I am not blind to the fact that it’s ironic that I talk about changing the way we blog while I continue to do it the traditional way. This is after all, a personal blog which I do not intend to publicise or use for personal branding. But as I consider options for my book and new business, this is something I shall give further thought to.


“Writers don’t make any money at all.” ― Donald Miller

On Writing, Quotes

Writers don’t make any money at all. We make about a dollar. It is terrible. But then again we don’t work either. We sit around in our underwear until noon then go downstairs and make coffee, fry some eggs, read the paper, read part of a book, smell the book, wonder if perhaps we ourselves should work on our book, smell the book again, throw the book across the room because we are quite jealous that any other person wrote a book, feel terribly guilty about throwing the schmuck’s book across the room because we secretly wonder if God in heaven noticed our evil jealousy, or worse, our laziness. We then lie across the couch facedown and mumble to God to forgive us because we are secretly afraid He is going to dry up all our words because we envied another man’s stupid words. And for this, as I said, we are paid a dollar. We are worth so much more.

Taken from Blue Like Jazz: Nonreligious Thoughts on Christian Spirituality by Donald Miller

“Writing is selection.” — John McPhee

On Writing, Quotes

Writing is selection. Just to start a piece of writing you have to choose one word and only one from more than a million in the language. Now keep going. What is your next word? Your next sentence, paragraph, section, chapter? Your next ball of fact. You select what goes in and you decide what stays out.

Taken from Writing by Omission, a piece by John McPhee in The New Yorker


On Writing

I am starting this blog as a way to continue my blogging journey and to explore my interest in flower arrangement.

My first blog post was in 2002, over at the now-defunct That was during my school days when was cool and was quickly gaining attention.

I moved to in 2009 and continued blogging until last year when I made the decision to move on. I created a website on, had my own domain name and maintained the site for a year.

Now that I’m at the crossroads of managing my online presence, I decided to return to Since I am using @jazziegoh for both Twitter and Instagram, it was a no-brainer what the name of my new blog should be.

This will be a way for me to reflect and talk about my work as a writer, my Christian faith, and random musings that hit me. I will also be posting photos of buildings, flowers, and my travels. I hope that this space will grow together with me, and that you enjoy your stay here.